Technology application - bridging the gap between finished goods manufacturers'
marketing strategies (which we know well) and raw material clients'
technologies. Although we are not technically based, we have found our
in-depth knowledge of the consumer market place to have worked synergistically,
when linked up with more adventurous commercial approaches from technical
Pan-European category analyses, market data, shares, etc, including
potential product / brand concepts.
new business development
Strategic work aimed at making better use of clients' overall resources,
including matching capabilities to growth categories, setting development
Sales & promotion tactics.
Strategy briefings by company, by product category. Business development
and industry expertise training.