| Colin
Hession is highly regarded in the European personal care industry as
a detailed marketeer and strategic planner. His career has included brand
management and operations planning in Unilever's Elida Faberge in Brussels
and London. He later joined the Cussons Group as Sales and Marketing
Director, where he was responsible for the launch of the award winning
Pearl soap. Latterly he was at the forefront of European development
of private label and discount brands in personal care with the McBride
Group, before starting his consultancy in December 1992.
Who
should attend?
- Senior line managers
with pan-European responsibility.
- Corporate Development
VP's
- European marketing
staff.
- Financial analysts
with special interest in the personal care industry.
Features
of the Workshop
A follow-up to
Colin Hession's successful series of Management Briefings in Europe
and the U.S.A. last year, this Workshop is essential for those who want
to get a wider view of the European personal care market. Particular
emphasis will be placed on considering the strategic issues facing manufacturers
in the major personal care markets of Europe.
The Chairman will
present comprehensive data, identify and predict trends, and draw a
series of conclusions about European personal care markets and the key
players. This is a Workshop, not a lecture, and delegates are actively
encouraged to participate at every stage.
The Workshop is
based on a highly-acclaimed series of meetings held over the last few
years and will aim to involve participants in debate and discussion
of the key issues. To ensure the maximum delegate benefit and participation
in a comfortable and informal environment, the number of delegates will
be limited to a maximum of 20. Data and key conclusions will be supported
by an easy-to-follow colour slide presentation. Full documentation will
be provided in the form of a detailed binder of key charts and tables.
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