Strategy reviews for major international companies, as well as smaller
local players, including portfolio analysis, organisation and structure.
These have included consideration of sale, merger or closure options
for subsidiaries, etc.
category analysis and recommendations
category analyses by country, tailored to individual clients requirements.
These have taken the form of an objective report, followed by detailed
entry strategies, finding partners, etc.
Description of cosmetics and toiletries market in Europe, how the distributive
trade works, country options, market sizes, pricing, competition. Distribution
options - finding distribution partners, strategic alliances, JV's,
Tailor made to individual clients needs - pricing, product availability
(actual v. claimed, etc.), competitors, etc.
Background, ownership, strategies, etc. Multi-lingual packaging study.
Quantitative research and development in the Professional haircare sector,
including major study comparing and contrasting the Salon channel in
Europe versus the US, custom and practice, market sizes, value chain,
channel research and analysis
Report analysing alternative channels of distribution in Europe, potential,
New brand development
Facilitating new product development sessions, critiquing existing plans,
writing concepts for market research, working as member of US client's
international new products team.
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