BRAND MANUFACTURERS - recent projects

 

Corporate strategy reviews
Strategy reviews for major international companies, as well as smaller local players, including portfolio analysis, organisation and structure. These have included consideration of sale, merger or closure options for subsidiaries, etc.

Pan -European category analysis and recommendations
Detailed pan-European category analyses by country, tailored to individual clients requirements. These have taken the form of an objective report, followed by detailed discussion sessions.

European entry strategies, finding partners, etc.
Description of cosmetics and toiletries market in Europe, how the distributive trade works, country options, market sizes, pricing, competition. Distribution options - finding distribution partners, strategic alliances, JV's, acquisition.

pan -European retail checks
Tailor made to individual clients needs - pricing, product availability
(actual v. claimed, etc.), competitors, etc.

Competitor profiles, bench-marking
Background, ownership, strategies, etc. Multi-lingual packaging study.

Salons
Quantitative research and development in the Professional haircare sector, including major study comparing and contrasting the Salon channel in Europe versus the US, custom and practice, market sizes, value chain, etc.

Alternative channel research and analysis
Report analysing alternative channels of distribution in Europe, potential, etc.

New brand development
Facilitating new product development sessions, critiquing existing plans, writing concepts for market research, working as member of US client's international new products team
.

Business Development - SEE NEXT PAGE